Pepsi decided not to spend $20 million on Super Bowl ads. Instead, they are giving the money away, $1.3 million each month, in online contests. Every month Pepsi is funding 10 prizes each in the $5000, $25,000 and $50,000 categories, and two prizes each in the $250,000 category. Learning is HIP registered for a $50,000 prize on April 1st, to be in line for the May contest. But a cyberglitch sabotaged our registration process. Pepsi has now agreed to manually put us in the June lineup, so our campaign will now begin June 1st and continue until June 30th. To win one of the $50,000 prizes, we need online votes. Anyone can vote. Voting is open every day in June, so we encourage you to vote every day in June and enlist your friends, family and online contacts to vote as well. Since Pepsi funds 10 prizes in the $50,000 category we only have to place in the top ten.
If we win we will use the $50,000 to train 320 elementary students in Chico using our HIP methodology of core learning skills. You can help by offering suggestions for how we might enlarge our online campaign and by committing to vote every day in June and encourage your friends and family to vote.
Thanks for all your support.